‘The Naga narrative’ fashion show to be organized in Surajkund Mela

at 5:26 pm

New Delhi (NVI): Tribal cooperative TRIFED, in association with iconic fashion designer Ritu Beri, is organising a first-of-its-kind fashion show ‘Naturally North East- The Naga Narrative’ during the Surajkund Crafts Mela being held in Haryana’s Faridabad, on the outskirts of Delhi.

This fashion show will showcase the Naga weave with modern touch and various other products from Northeast states. The North Eastern part of India has a rich crafts tradition of its own. It is a place where the personality of every tribe lies in its design style

The tribes constitute over 8% of the country’s population. This is a very significant number. In real terms it corresponds to over 10 crore Indians. The national object of inclusive development (sabka vikas) includes the development of tribes as an important component, according to TRIFED (Tribal Cooperative Marketing Development Federation of India Limited).

TRIFED is a tribal cooperative which aims to serve the interest of tribes through socio-economic betterment. The tribes of India have a wide range of handicrafts. These include handwoven cotton, wool and silk fabrics, woodcrafts, metal craft, terracotta, beadwork, masques and other objects paintings and so on.
TRIFED has set up a retail chain known as Tribes India to buy the products from tribal and sell the same in market. This in turn is making tribal self-sufficient and providing them with better livelihood opportunities.
‘Surajkund Mela’ attracts more than a million visitors every year, thousands of which are tourists. Spread across 40 acres with about 1010 work huts, the mela provides a rare opportunity to showcase handicrafts, handlooms, architecture, performing arts, cuisine etc. to an enormous cross-section of the population in an impressive manner.

The event highlights the culture of Nagaland through fusion attire mixed with their local beaded jewellery. This will showcase a variety of special designed apparels by Ritu Beri, highlighting the tribal weaves & motives, accessories, jewellery etc. of the North Eastern States.   

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