New Delhi (NVI): As many people around the world are turning to communication platforms for information on coronavirus, the World Health Organisation has launched an interactive experience on Facebook Messenger, to provide accurate and timely details on the COVID-19 pandemic.
WHO will be leveraging Messenger’s reach to more than 1.3 billion monthly active users who will now be able to ask questions and get quick answers from the WHO’s “Health Alert” interactive service on Messenger, which is free to use.
According to a report by Messenger app, in many of the regions hit hardest by COVID-19, total messaging through Facebook’s family of apps has increased by more than 50%.
WHO’s Health Alert interactive service can now be accessed through its official Facebook Page by selecting ‘Send Message’ or through the dedicated Messenger link.
The WHO Health Alert service has already reached more than 12 million people through WhatsApp.
Through Messenger now, WHO will be able to expand their reach as they continue to provide people everywhere with important information, the report said.
Sprinklr, the developer that built the Messenger experience for WHO, is part of this program.
More than 20 government health organizations have launched Messenger experiences such as UNICEF, Argentina’s Ministry of Health, the Government of France, the Government of India, and Pakistan’s Ministry of National Health Services, the report said.
