Bengaluru: Myntra. India’s leading platform for fashion brands, today announced the launch of the legacy global sportswear brand ‘New Balance’ on its platform.
New Balance, established in 1906, exemplifies the global sporting culture and enthusiasm spanning decades.
It is known for products that are a blend of function and fashion for the everyday and professional athlete.
“With a long standing commitment to elevating sports, New Balance is well-known as the leading sponsor of Boston and NYC marathons,” Myntra said in a statement.
“It has a strong global fan following, especially among those who are serious pursuers of sports, fitness and those who appreciate the technical features of the sporting gear,” it added.
New Balance will host a range of products on Myntra, catering to men and women across footwear, apparel, bags and sports accessories.
Sports aficionados and enthusiasts can look forward to an array of options in sporty, yet trendy apparel and footwear, especially the Vazee range of sneakers, inspired by marathons in the 1910s.
The brand will offer 50+ SKUs, which will be increased to 100+ in the upcoming months.
“We are excited to onboard New Balance, a legacy global brand that has served millions of sports enthusiasts and professionals for decades,” Myntra’s Chief Business Officer Sharon Pais said.
“New Balance’s partnership with Myntra gives a significant jump to the evolving domestic sports and fitness segment as it opens up one of the largest markets to the iconic brand, considering Myntra’s thriving customer base and deep reach, while also offering a leading brand in global sports and fitness, to our customer base,” Pais said.
