NVI Correspondent
Srinagar, Dec 21(NVI): In a gesture of compassion and cultural celebration, the Army distributed traditional Pherans to underprivileged families in remote villages of Kashmir on the occasion of International Pheran Day, observed on December 21.
This initiative, aimed at bringing warmth to those struggling with the biting cold of Chillai Kalan, was particularly impactful for families living near the Line of Control (LoC).
The Pheran, an iconic symbol of Kashmiri identity and resilience, provided much-needed relief as temperatures plummeted to sub-zero levels across the valley. The distribution, which covered some of the most isolated regions, also involved local volunteers who assisted in identifying the families most in need.
Since its inception in 2021, International Pheran Day has become a cultural event in Kashmir, where locals and tourists gather to celebrate the significance of the attire. This year, the event saw fashion shows and cultural exhibitions, drawing attention to the tradition of the Pheran as a symbol of Kashmiri heritage.
Speaking about the initiative, the Public Relations Officer (PRO) Defence in Srinagar remarked, “This distribution drive is more than just about providing warmth; it’s about preserving and promoting our cultural heritage. The Army’s efforts are aimed at ensuring that the people, especially in border areas, feel supported and valued, especially during such a challenging time of the year.”
The Army’s distribution drive has been widely appreciated by locals, with many acknowledging the positive impact of the initiative, which blends security, stability, and a deep sense of community welfare. As the valley faces one of the coldest winters, the smiles of children and elders receiving the Pherans reflect the warmth of this generous act. (News Vibes of India)
