Clarks streamlines omnichannel strategy with Fynd

New Delhi (NVI): India’s biggest omnichannel platform Fynd today announced a partnership with the British footwear brand Clarks, to power the brand’s omnichannel strategy.

Fynd’s technology enables Clarks to digitally expand its brick and mortar stores and fulfill orders from customers anywhere in the country.

As more shoppers turn towards eCommerce, the brand understands the hesitation towards in-store shopping and has exercised a unified approach of bringing together e-commerce and brick and mortar stores, to provide customers with a great experience, a press release by Fynd said.

Fynd’s omnichannel solution helps Clarks solve inventory challenges by balancing the brand’s inventory across sales channels and improving its store and warehouse efficiency. It also empowers the store associates with a higher degree of autonomy to enable store sales, the release stated.

Kunal Sethi, General Manager, Ecommerce and Digital at Clarks, said: “The Retail industry has faced an onslaught of challenges during COVID-19. Fynd stands out as a retail vaccine for brands like Clarks, by providing us with an omnichannel ecosystem that ensures increased loyalty and conversions through a smooth, unified and personalized customer experience.” 

Clarks is already live on Myntra marketplace. In the coming months, Fynd and Clarks look forward to creating seamless customer journeys by integrating all the touchpoints, be it a store or warehouse.

Harsh Shah, Co-founder at Fynd said: “We’re thrilled to partner with Clarks to help bring their products to newer customers without a hassle. Our technology allows brands to extend their digital reach by unifying their inventory and sales channels in real-time. In omnichannel selling, the brand’s brick and mortar stores take an even more important role to strengthen retail.”