New Delhi (NVI): With an aim to empower local sellers and manufacturers in India, leading e-commerce player Club Factory has announced the launch of an Instant Messaging Feature on its App.
According to Club Factory, this feature will allow sellers to communicate with customers on Club Factory directly.
Almost 70 percent sellers on the Club Factory platform have started using this feature to interact and build their customer base directly. These include sellers in women’s clothing, mobiles and accessories and home categories.
Using the chat feature, sellers can directly take order details via the messaging tool and cater to the customisation requirements of their users.
Besides, its zero-commission model for sellers, Club Factory is not charging sellers for any marketing promotions. The e-commerce player is promoting qualified sellers by giving them increased exposure, in-depth big data trends analysis, end-to-end support and co-marketing campaigns to drive sales.
Talking on the announcement, Founder and CEO, Club Factory Vincent Lou, said, “We are happy to include a chat feature as part of our bouquet of offerings. The option allows customers to directly interact with sellers to discuss any product-related query and place special requests for their orders. Unlike some of the other e-commerce platforms, we believe that sellers need to be empowered to own their consumers and end-users. These initiatives make us a comprehensive online-marketplace facilitator, building to an era of FAC – Flipkart, Amazon and Club Factory to lead the future of e-commerce in India.”
Since its launch in 2016, Club Factory has been working to provide a level-playing field to sellers. It is the only e-commerce player in India that does not charge any commission fee from sellers, allowing them to achieve 20-30 percent cost savings when selling on the Club Factory platform.
