Defying eco slump, Khadi store records over Rs 36 cr sale

New Delhi (NVI): Khadi India’s flagship store has recorded a half yearly sale of Rs. 36.47 crores this year, which is Rs. 3.44 cr more than the last year Rs. 33.03 cr.

The Khadi store at Connaught Place here belongs to Khadi and Village Industries Commission (KVIC).

It is quite commendable that Khadi India Store has not only been able to sustain, but also registered a higher sale of more than 10%, although in Khadi sector April to September is considered as slack period.

Expressing satisfaction on the performance of the store, KVIC chairman VK Saxena said, “it was due to the consistent appeal by the Prime Minister Narendra Modi, and various design interventions made by KVIC during the recent years.”

Not only that, on October 2, the store registered highest ever sale of Rs. 1.28 Crores in a single day beating previous record of Rs. 1.25 Crore on October 13, 2018.

Besides the retail sales, the store has also created a sort of a history in the Gift Coupons sale in India. KVIC had introduced Gift Coupons Scheme in August 2016, and in little over three years, sold Gift Coupons worth more than Rs. 89.32 Crores.

The Khadi Gift Coupons were passionately purchased by corporates, general public and PSU’s so far. KVIC has sold 2,25,804 number of coupons, of various denominations in which the major buyers were ONGC, IOCL, REC, BEE, GAIL etc.

The sale of 2,25,804 number of coupons has given an additional footfall of minimum 5 lakh people in Khadi stores.

VK Saxena, Chairman KVIC said, “It is indeed overwhelming to witness the transformation of our national fabric, Khadi becoming a part of the day-to-day lifestyle and culture of India. People are becoming more environment sensitive and are opting to buy environment friendly products. This is one of the primary reasons why, when top brands are striving hard to sustain their existence, Khadi is continuously following the trajectory of growth.”

-sb