New Delhi: Venturing on to a novel way to celebrate 30 years of India-Israel diplomatic relations, the Embassy of Israel here has roped in Indian designer Sahil Kochhar to showcase fashion with the backdrop of landscapes of the Jewish country.
Kochhar will showcase a special collection for both men and women through this project, which the Embassy wants to use to highlight an Israel that may be less known to the Indian public.
The project is part of a campaign titled ‘Yachad’ – a Hebrew word meaning ‘together’.
“It’s a first-of-its-kind project which we hope will open doors for future possibilities and collaborations between Israel and India in the fields of culture, fashion and lifestyle,” the Embassy said.
The team created for this project is a blend of Indians and Israelis working together in all aspects of the fashion shoot.
For this campaign, the designer and his team spent several months scouting talents from Israel who are the best at their craft, it said.
The models that have been selected are not just professional models but local talent in different extreme sports from all over the country, the Embassy added in a statement.
The team is currently in Israel for the fashion shoot, it said.
Israeli Ambassador to India Naor Gilon said, “This is another important project that the Israeli Embassy in India is leading this year to further strengthen the growing partnership and strong friendship between our two nations.”
He said the designer came up with the concept of involving local talent from Israel for the shoot.
“The idea was to have inclusion and local faces telling their stories. It was very important for us to involve as many Israelis as possible in this project,” Gilon said.
Kochhar said he looked at this as “a great opportunity to take forward our narrative of making sure we involve talents not only belonging to the fashion industry.”
To have a team from Israel and India working together on this project will ensure there is an exchange of culture, experiences and will have a bigger impact in building up the Israel and India relationship, the designer added.
