Haldiram partners with Amazon to e-tail delicacies in US

at 1:28 pm

New Delhi (NVI): Indian savoury and confectionary major Haldiram’s has signed up for Amazon’s global selling program to e-tail its delicacies in the United States.

“We want to further expand our presence amongst our global customers. Collaborating with Amazon’s global selling program allows us direct access to the American market,” Haldiram’s snacks managing director Pankaj Agarwal said in a statement.

“Through the global selling program, we offer them (Haldiram’s) end-to-end solutions for quality made in India products among global consumers,” Amazon India global trade head Abhijit Kamra said.

The agreement with the e-commerce powerhouse will catapult the Indian snacks major to expand and make inroads in the American market, and discover millions of new buyers.

Amazon launched its global selling program in India in 2015, which currently clocks cumulative exports of $1 billion.

According to Amazon, nearly 50,000 Indian manufacturers, brands and traders are currently making use of its global e-commerce exports channel to sell 150 million products, across 12 Amazon international marketplaces.