New Delhi (NVI): iMumz, a first of its kind holistic health and wellness app based on the Vedic concept of “Garbh Sanskar” was launched to bring about a paradigm shift in the approach to maternity health.
The digital platform will work as a life coach for pregnant women which intends to devise solutions and tools for clinics and hospitals to offer wholesome well being for expecting women.
It is conceptually designed for mothers by a senior gynaecologist, IITians and a life coach. More than seventy gynaecologists from across the country are associated with this digital platform to actively provide information and guide them constantly.
With “iMumz”, one can follow all the practices necessary to keep mothers healthy and happy. It also helps them and their closed ones to know and understand the changes and the development in a woman’s body during pregnancy period.
The app was launched by spiritual leader B K Shivani in the presence of over 70 gynaecologists and other healthcare leaders from across the country, on November 2.
Speaking on the occasion, Co-founder & CEO, iMumz Ravi Teja Akondi said, “While modern medicine does a very good job at reducing maternal mortality rates and giving birth to physically healthier babies, the overworked system does not have the time needed to coach every individual mother about the right approach to mental well being and lifestyle.”
“Unfortunately, almost 15% of pregnant women end up suffering from a life-threatening complication during pregnancy while a whopping 70% have mild to severe anxiety. Modern lifestyle and prevalence of nuclear families significantly impacting the expecting women’s state of mind,” he said.
He further added, “iMumz aims to change this by becoming a constant companion of expecting mothers and coaching them in the right way of approaching maternal health. The digital platform has received immense support from gynaecologists from across the country, which is actively recommending it to the patients.”
Meanwhile, Jaideep Malhotra, Co-founder, iMumz, President – ISAR, ISPAT & SAFOMS said, “While we understand the importance of physical wellness for expecting mothers, the importance of mental wellness is often inadequately understood. iMumz aims to spread this awareness among mothers and guide them towards adopting the right mental approach to provide the baby, a growth environment it needs.