New Delhi (NVI): Indian consumers are conscious of their actions and are seeking alternatives to reduce their environmental impact, according to a study conducted by the Mahindra Group.
However, the biggest barrier to a sustainable lifestyle lies in the lack of available alternatives that are sustainable, viable and affordable, it suggests.
“4 out of 5 (80%) respondents are aware of the impact of plastic and waste management on climate change, while 88% of respondents believe eco-friendly alternatives are either too expensive or not effective, which prevents them from being more environmentally considerate,” report said.
Mahindra Group Chairman Anand Mahindra said, “our basic philosophy is that a business must create shared value by doing good and doing well at the same time.. We intend to create shared value by committing to the battle against climate change and by embracing the business opportunities that arise from it. It is time for action.”
He added, “business cannot be divorced from the consequences of climate change in the world we share and the people we love.”
