New Delhi: The government of India is working on a National Tourism Policy and will be announcing it soon, a top official said here today.
G Kamala Vardhana Rao, Director General of the Ministry of Tourism, said discussions are taking place on the policy before it is finalised and made public.
Digitization and digital experiences will part of the National Tourism Policy, Rao said while addressing the 4th Digital Travel, Hospitality & Innovation Summit organized by FICCI.
Highlighting the initiatives taken by the government to further digitization in the space of travel, tourism and hospitality, the DG referred to the Utsav Portal that was recently launched by the Tourism Minister.
Talking about the role of digitization for the travel and tourism sector, Rao said, “A major thing that the ministry has taken up is we have formulated and issued guidelines about the National Digital Tourism Mission with support and input from the industry.”
Rupinder Brar, Additional Director General in the Ministry of Tourism, said, “The Govt is coming out with a digital platform to facilitate seamless travel within India. This platform can be used by every stake holder of Travel and Tourism from big to small players.”
She added that the Ministry of Tourism is closely working with various other ministries like Ministry of Culture, Ministry of Tribal Affairs, Ministry of Road Transport and Highways and the Ministry of Aviation along with the state governments to give it a shape.
Rajesh Magow, Co-Founder & Group CEO of MakeMyTrip said increase in infrastructure, fintech revolution and digital growth are the macro tailwinds that will support the Indian travel & tourism growth story.