Mumbai: A collection inspired by the 19th century British polymath William Morris has become the latest launch of Moha by Geetanjali, a noted handcrafted silver jewellery brand.
The collection — William Morris — caters to women with a keen sense of fashion and who like to dwell in aesthetics and design, the company said in a statement.
The designs are staying authentic to William Morris’s body of work at the same time adhering to modern women’s preferences and style, it said.
The collection is pastel, lightweight, summary, and floral.
There are a total of 50 unique designs made in this collection.
During his time (1834-1896), Morris gained fame as a pioneer of the arts and crafts
movement in 19th century Britain.
Going against the trend of industrialization, he emphasized handicraft being the best example of art.
Sharing background of the move, Moha by Geetanjali Founder CEO Geetanjali Gondhale said she spent over one-and-a-half-year of research and contemplation on what our next collection should bring forth.
“My Eureka moment came as I observed the nature inspired works of Morris who created wonderful designs with leaves, bushes, trees, etc,” she said.
“Even after 126 years, Morris continues to inspire creators in 2022,” she added.
“Moha celebrates his work by bringing to you the renowned ‘Strawberry Thief’ work by Morris, in silver and red zircon earrings, and finger rings to name a few.
“Further, the ‘William Morris’ collection has designs to appeal to people and inspire them to be different in their pursuit of goals,” Geetanjali said.
She expressed confidence that the design would resonate with the aspirational go-getters that today’s women are.
Morris designed tapestries, wallpaper, fabrics, furniture, and stained-glass windows which
have served as an inspiration behind the designs of fabric, wallpapers, book covers over the
generations.
