NVI Correspondent
Srinagar, Dec 15 (NVI): The tourism sector in Kashmir is abuzz with activity with hotels and resorts across the Valley report a significant rise in bookings for Christmas and New Year celebrations.
With fresh snowfall expected and a festive mood in the air, the Valley is becoming a favored winter destination for tourists from across the country.
Hotel owners and tour operators are optimistic about a busy season. Popular tourist destinations such as Gulmarg, Pahalgam and Srinagar have seen a surge in advance reservations for the holiday period. Premium hotels and resorts, particularly in Gulmarg, are already nearing full occupancy for New Year’s Eve, with many planning special events for their guests.
“We are experiencing high demand for rooms, especially in Gulmarg, where the snow-covered landscapes add to the festive spirit,” said a representative of a luxury hotel in Gulmarg. “We are organizing New Year’s Eve celebrations, including live music and bonfires, which are a major draw for tourists.”
Similarly, Srinagar hotels around Dal Lake and in Pahalgam are also witnessing a steady influx of bookings.
Tourism officials have noted that Kashmir’s unique winter charm, combined with better infrastructure and a push for promoting the Valley as a year-round destination, has led to a rise in winter tourism. “Kashmir is emerging as a preferred winter destination due to its unmatched beauty, especially during the snow season,” an official from the Department of Tourism said. “Festive celebrations like Christmas and New Year provide an added attraction for visitors.”
To cater to the growing demand, several travel agencies are offering customized packages that include adventure activities like skiing, snowboarding and gondola rides in Gulmarg, as well as sightseeing in Pahalgam and Srinagar. Special offers on accommodation, guided tours, and discounts for groups are making Kashmir an appealing choice for holidaymakers.
The tourism department, in coordination with local authorities, has ensured enhanced security arrangements and seamless travel for tourists. The hospitality sector is also taking extra measures to provide memorable experiences for visitors.
The festive season surge is not only benefiting hotels but also giving a much-needed boost to local businesses, including houseboat operators, handicraft sellers and transport providers. Local shopkeepers in Srinagar’s bustling markets are optimistic about increased sales of traditional Kashmiri items such as pashmina shawls, saffron and dry fruits, which are popular among tourists.
Tourism stakeholders are hopeful that the positive momentum will carry forward into 2024, with several winter sports and cultural events lined up. “The ongoing festive season is just the beginning. We are expecting this winter to be one of the best in terms of tourism, thanks to the increasing number of tourists choosing Kashmir,” said Manzoor Bhat, senior tour operator in Srinagar.
With its magical snow-laden landscapes, festive spirit, and warm hospitality, Kashmir is fast becoming the top choice for travelers seeking a winter wonderland experience during Christmas and New Year celebrations. (News Vibes of India)
