Myntra launches French skincare brand Caudalie

at 8:54 pm
Myntra Beauty launches Caudalie Cosmetics

Bengaluru: Myntra, a leading platform for fashion brands in India, today announced the launch of ‘Caudalie’, one of the leading global skincare brands from France.

Caudalie, which creates ultra-effective, clean and chic cosmetics, is well-known for its unique skincare products that harness extracts from grape and grapevine, and also for its Vinotherapie spas.

The brand is one of the world’s foremost anti-aging and anti-dark spot brands, with a firm footing in 45 countries, said a statement by Myntra.

Caudalie targets evolved customers looking for result-driven skincare, in the age range of 20-60 years, with a wide collection of natural and clean formulas catering to several skincare concerns.

The association with Myntra will enable Caudalie to strengthen its  presence in India, and build brand salience with its target audience, the statement said.

Myntra will offer a dedicated brand store for Caudalie on the Myntra-Mall, Myntra’s in-app mall enabling brands to showcase their offering and assisting consumers in seamless brand and product discovery.

Furthermore, the brand will also be integrated into Myntra’s social commerce propositions Myntra Studio and M-Live, giving a strong impetus to the brand’s visibility in India, in addition to offering in-app amplification  and promotions.

Caudalie will also run special launch offers and digital ads to advance its presence in India on Myntra.

“This association will substantially strengthen our international brands portfolio as well as the growing beauty and skincare segment on the platform,” said Sharon Pais, Myntra’s Chief Business Officer.

Caudalie is the perfect fit for shoppers in this category for Myntra and through this partnership is poised to unlock opportunities in the emerging Indian beauty landscape,” Pais added.

Jean Christophe Samyn, Caudalie’s General Manager South East-Asia & ANZ, said, “From the vineyards of Bordeaux all the way to India, we are thrilled to have finally launched effective, clean and sustainable skincare to our fans in India.”

Indian skincare sector, which was valued at $2,478.4 million in 2017, is projected to reach $5,033.7 million by 2027, registering a CAGR of 9.5% from 2021 to 2027, according to industry reports.