PM launches ‘Jan Andolan’ campaign, appeals everyone to unite against corona

Narendra Modi

New Delhi (NVI): Prime Minister Narendra Modi today launched a ‘Jan Andolan’ (public movement) campaign and appealed everyone to unite in the fight against coronavirus.

Launching the campaign on COVID-19 appropriate behaviour, PM Modi said, India’s fight against coronavirus gets strength from it’s COVID-19 warriors.

“India’s Covid-19 fight is people-driven and gets great strength from our Covid warriors. Our collective efforts have helped saved many lives. We have to continue the momentum and protect our citizens from the virus. #Unite2FightCorona,” the Prime Minister tweeted.

In another tweet, PM Modi asked citizens to wear a mask, wash hands, follow social distancing and practice ‘Do Gaj Ki Doori’ to win against the COVID-19.

Moreover, the campaign is being launched with the aim to encourage people’s participation. Under the campaign, a COVID-19 pledge will be taken by all, the Prime Minister’s Office said in a statement

“A concerted action plan will be implemented by Central Government Ministries and Departments and State Governments and Union Territories,” it added.

The campaign will focus on region-specific targeted communication in high case-load districts, simple and easily understandable messages to reach every citizen.

Under the campaign, there will be dissemination throughout the country using all media platforms, banners and posters at public places involving frontline workers and targeting beneficiaries of government schemes, the PMO said.

It will also include hoardings, wall paintings and electronic display boards in government premises, the involvement of local and national influencers to drive home the message, running mobile vans for regular awareness generation, audio messages, pamphlets and brochures.

Also, the government will seek support of local cable operators for running COVID-19 messages and coordinated media campaign across platforms for effective outreach and impact, the statement noted.

Earlier, the Ministry of Information and Broadcasting had said the Prime Minister will launch a “Jan Andolan” campaign with series of tweet to impart information about following COVID-19 protocols in view of the upcoming festival season and opening up of the economy.

-RJV