New Delhi: Fashion brand RAAS has unveiled its SS 2022 collection Fiorire at the recently-held New York Fashion Week.
The consumers of the brand, which takes eco-chic Indian fashion on a global platform,
are primarily American and European buyers who enjoy eccentric, glamorous, and avant-garde designs, according to a statement issued by the company.“The brand celebrates local artisanship, championing the next generation of Made in India designs with women asserting themselves at the core of the design process,” it said.
The brand projects itself as a true representation of Indian fashion with ability to foster and promote talent in the long term.
The brand projects itself as a true representation of Indian fashion with ability to foster and promote talent in the long term.
“All of the looks in the runway show are heavily embroidered and emblematic of the maximalist Indian aesthetic amalgamated with western designs for a truly global audience,” the statement said.
From wearable everyday pieces to luxe bridal couture, the brand offers a wide range of eye-catching ensembles in effervescent hues, tie-dye, quilted textures, mesh panels, balloon sleeves, and more.
The brand draws inspiration from various cultures, landmarks, traditions and elements of folklore — their versatile pieces are ideal for someone who has a keen eye for detailing, it said.
