Reliance teams up with Abu Jani Couturiers

at 8:23 pm

Mumbai: Reliance Brands Limited (RBL) has announced teaming up with India’s prominent Couturiers Abu Jani Sandeep Khosla (AJSK), to fuel its growth plans.

The RBL has signed an agreement to invest, (either by itself and/or through its affiliates), in 35-year-old AJSK for a 51% majority stake, said a press release issued by the company.

The Mumbai-based AJSK presents a label which is internationally feted for its cutting-edge quality and classically elegant style.

The last three decades have seen the Couture house establish an enviable reputation as pioneers in resurrecting the best of the past and fashioning it for the future.

Trendsetters for high fashion, they are best distinguished for introducing Mirrorwork, Crushed Cotton and Silk, Chikankari and Khadi as Couture.

Teaming up with India’s foremost couturiers, who hold an unparalleled position in Indian fashion for their fine craftsmanship and impeccable attention to detail, techniques and embroideries is thrilling, as it allows us to build a stronger platform for their zealous commitment to reinvention of Indian craft,” said Isha Ambani, Director, Reliance Retail Ventures Ltd. (holding company of all retail companies in Reliance Industries Limited group).

Abu Sandeep said the support of Reliance Brands will help the brand fulfil its ambition of global expansion.

“With RBL’s world-class team steering our brand onto the global stage, this is an exciting time for Indian fashion. With this new venture we hope to permanently place our craft where it belongs, at the best runways and racks across the world,” he added.

Abu Jani and Sandeep Khosla will continue to lead the design and creative direction of the brand.