ResMed launches #WakeUpToGoodSleep campaign on importance of sleep quality

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New Delhi (NVII): ResMed, a global medical equipment company today announced the launch of a new sleep education campaign, #WakeUpToGoodSleep to underscore the importance of sleep quality for overall well-being.

The campaign aims to highlight the growing and largely unidentified sleep disorders in India and the treatment options available, ResMed said in a release.

According to a 2019 Lancet Respiratory Medicine study, “Today, millions of Indians suffer from sleeping disorders, with the majority of them being undetected and over one million Indians suffer from sleep apnea alone,” the company said.

“Left untreated, sleeping disorders have detrimental consequences on our mental and physical well-being including heart attacks, diabetes, depression, amongst others, making it imperative to raise awareness on sleeping disorders,” it added.

Under the #WakeUpToGoodSleep campaign, the company will also raise awareness amongst consumers and doctors about the health benefits and importance of good sleep.

ResMed also launched a short educational film that showcases sleep apnea, a relatively unknown sleep disorder, and its effects such as fatigue, mental stress, irritability, and even traffic accidents, to reiterate the importance of a good night’s sleep.

Meanwhile, to ensure that patients can enjoy a good night sleep, ResMed has also introduced a sleep coach assistant service, consisting of a team of coaches who remotely guide patients through every step of their journey to better sleep.

These services include sleep apnea detection through a home sleep test, helping patients diagnosed with sleep apnea understand the treatment options available such as a CPAP (continuous positive airway pressure).

It will even guide patients through hassle-free installation of devices and providing the best possible offers on devices, including EMI schemes for devices.

“As India becomes increasingly health-conscious, immense importance is given to dietary changes, daily exercises, and mental health. However, sleep as a critical contributor to their overall well-being is not given the attention it deserves,” said Seema Arora, National Marketing Head, Asia and Latin America, ResMed.

She added that, “Through this awareness campaign, ResMed a pioneer in sleep apnea therapy, aims to spread awareness amongst Indians, including the medical community with a simple thought – ‘Kyuki neend achi toh din acha’, underlining how disordered sleeping impacts our overall well-being.”

Furthermore, to drive sleep awareness and education amongst the medical fraternity, ResMed has been conducting web-education series in association with some of the most prominent experts in the country including Manvir Bhatia – ASSM Ace School of Sleep Science and Sujit Rajan, amongst others, the company said.

Since May this year, ResMed has certified over 700 doctors across India as part of the education awareness drive.

Manvir Bhatia, a leading sleep specialist in India said, “Five to ten percent of Indians suffer from a sleep disorder but are unaware of it and its impact on their health. The awareness can be achieved with training sessions for doctors, public awareness campaigns, and sleep coach assistance. These measures will create an impact on the importance of good quality sleep.”

As social distancing continues to be essential, ResMed’s innovative and connected sleep solutions are enabling doctors and patients better patient care outside the hospital, the company said in a release.

More than 12 million cloud-connectable devices in its network are allowing doctors to remotely monitor their patients, who in turn can share their health-related data and undergo diagnosis to treat their sleeping disorders, it added.

-RJV