Royal Enfield forays into Argentina to expand market in Latin America

New Delhi (NVI): Argentina became the first country in 119 years to produce Royal Enfield brand motorcycle models outside the headquarters installed first in England and then – since 1955 – in the city of Chennai, India, which will allow to increase the motorcycle market.

Royal Enfield is an Indian motorcycle manufacturing brand with the tag of “the oldest global motorcycle brand in continuous production”, and is exported to over 50 countries with top markets being Colombia, Indonesia and Thailand.

President Of Argentina, Alberto Fernandez, inaugurated the new plant of Royal Enfield motorcycles in Province of Buenos Aires along with the Governor of Buenos Aires, Axel Kicillof.

The new stage of production was presented at the Campana plant during the event.

“President @alferdez inaugurated the new plant of @royalenfield motorcycles in Province of Buenos Aires. This marks the first time in 119 years that Royal Enfield bikes are manufactured outside their own plants in India,” the Indian Embassy in Argentina tweeted.

The Simpa industrial group is carrying out an investment of USD 700 million to begin manufacturing in the plant it owns in the Buenos Aires town of Campana, three models of Royal Enfield brand motorcycles, alos creating more than 100 new jobs.

The President highlighted the fact that the production launched today “is made with Argentine components and in the midst of a pandemic” and once again pondered that this time “calls for this type of courage and confidence” from businessmen and their workers.

With a local market configuration that focuses on units below 200cc, the group anticipates that the new investment will allow production of some 3,000 motorcycles per month in 2021, which at the moment are intended only for the domestic customer, and does not evade a long-term project for export to the region.

-CHK