New Delhi: SAJ Food Products Pvt Ltd, one of India’s leading FMCG companies, is gearing up to have a pan-India presence, with focus on deeper penetration in the South, Central, and North Indian markets for substantial revenue growth.
SAJ Food Managing Director Vijay Kr. Singh stated this today on the occasion of launch of two new products — Heylo T-Time Cookies and Half Half Masti — by Bisk Farm, a leading Biscuit & Bakery brands from the house of SAJ Food.
“The launch of these two products aligns with our vision of making Bisk Farm a truly national brand,” he said.
Bisk Farm has launched the two new products with an aim of enhancing the tea-time experience and cater to the diverse taste preferences of Indian consumers.
Founded in 2000, SAJ Food has attained the position of becoming India’s fourth-largest biscuit and bakery manufacturing company with a presence across 23 states in India.
Currently, SAJ operates with six state-of-the-art manufacturing facilities spread across three states – Maharashtra (Nagpur), Karnataka (Bengaluru) and West Bengal (Siliguri, Uluberia, Dhulagarh) with an annual production capacity of 1.80 lac MT (Metric Ton).
Heylo T-Time Cookies are crunchy and crispy and enriched with superfood ghee, providing a perfect blend of sweet and salty flavours that make it a perfect companion for tea-time.
On the other hand, Half Half Masti is a unique cracker biscuit range with a blend of sweet and salty flavours and a hint of enigmatic spice that will tantalize biscuit lovers to snack on.
Commenting on the launch, Singh said, “The two new products have been crafted using the finest ingredients to ensure that they offer a delightful taste experience to our consumers. We are confident that these products will be well-received by all biscuit lovers and will become a part of their daily tea-time routine.”
