New Delhi: Tata Consultancy Services (TCS) has announced expansion of its partnership with The IRONMAN Group Oceania in a multi-year deal, for Sun-Herald City2Surf, the world’s largest annual fun run held in Australia.
The City2Surf run, which will take place on August 14, is expected to attract an anticipated crowd of 80,000 plus runners.
It will be the held in-person for the first time since 2019.
TCS will continue to power the official event App, enhancing the fun run experience with live results tracking and leader board data, according to a press statement issued here today.
It will also include custom City2Surf selfie frames and a personalised race-ready checklist, it said.
A new feature on the app will highlight Indigenous points of significance along or near to the course.
By marking places of Indigenous historical significance, TCS hopes participants ‘Running on Country’ will experience a connection with the land and will find the sites of interest.
TCS Australia-New Zealand Country Head Vikram Singh said, “We have a new feature in the App to raise awareness of local Indigenous history, drive ‘Connection to Country’ amongst runners and all Australians, and remind us that this land we tread is steeped in rich Indigenous history and culture.”
He said this was keeping in with the ongoing commitment to recognise and celebrate the indigenous culture.
“We sponsor running events across Australia and globally because we want to inspire local communities to live healthy and active lifestyles,” Singh said.
IRONMAN Group Oceania Managing Director Geoff Meyer said, “We are delighted TCS has chosen to expand their partnership as a Major Partner of The Sun-Herald City2Surf.”
Noting that technology already has a central role to play in physical activity, he said, “Partners like TCS are crucial in making our vision of inspiring activity a reality.”