Suchi Jain is into apparel business with her label ‘Ananya’. She uses IT enabled services to design the products and also for its promotion and sale. She has been trained in Information Technology at NIFT, New Delhi. Excerpts from interview with Dwijendra Kumar:
Q. How knowledge of IT helps in business of fashion?
Ans. INFORMATION TECHNOLOGY FOSTERS INNOVATION IN BUSINESS .AS OUR NEW WORLD IS THE DIGITAL WORLD ,WE NEED MORE ADVANCEMENT IN OUR MARKETING OF BUSINESS . INFORMATION TECHNOLOGY HELPS IN CREATING SMARTER APPS AND WIDE INFORMATION DISTRIBUTION.
Q. Did a course in IT help you in your business activities?
Ans .YES , IT HELPED ME A LOT. I WAS ABLE TO SHOWCASE MY WORK GLOBALLY…ALL OVER THE WORLD….,AND WAS ALSO ABLE TO UNDERSTAND THE USE OF TECHNOLOGY IN FASHION.
Q. Are Institutions providing IT courses exclusively integrating it with Fashion?
Ans. THERE ARE LOTS OF TRAINING INSTITUTES OFFERING THESE COURSES .TRAINING IN FASHION AND INFORMATION TECHNOLOGY HOWEVER NEED TO BE DONE TOGETHER.
Q.Tell us about your Label and how you r using IT to reach out to the customers?
Ans. NAME OF MY LABEL IS ‘ANAVYA’.IT WORKS WITH LOTS OF ARTISANS . IT IS A CONTEMPORARY BRAND. I T IS THE POTPOURRI OF TRADITIONALISM WITH MODERNITY .DUE TO KNOWLEDGE OF IT, WE ARE ABLE TO PROVIDE OUR PRODUCTS TO THE CUSTOMERS GLOBALLY.
(For more information on Careers in Fashion, Dwijendra Kumar may be reached on blogs: fashioncareersin.com and fashioncareersin.wordpress.com)
