New Delhi: Actress Mithila Palkar of ‘Chopsticks’ web series fame will be the brand ambassador of Plum, India’s vegan beauty and personal care brand, the company has announced.
This will be the first time that Plum is getting a brand ambassador on-board, it said.
“Being one of the most vivacious and spirited actresses, Mithila exemplifies the girl-next-door image and will appear in key Plum campaigns across digital media,” the company said in a statement.
One of the fastest growing BPC brands in the online space, Plum has carved a mark for itself in the retail market as well.
It’s among the top brands on key E-commerce marketplaces such as Amazon, Flipkart, Nykaa and Purplle.
The brand is also available in over 250 towns and cities in India, through 900+ assisted retail outlets, and over 10,000 unassisted outlets – growing month-on-month, according to the statement.
Recently, the brand also won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards.
Starting her acting career in 2014, Mithila is known for a wide variety of roles that she has portrayed in movies and web series such as ‘Chopsticks’, a Netflix Original film, and Karwaan.
She rose to fame after her roles in popular web series Little Things and Girl in the City.
She is also a singer, having featured in a viral YouTube video with a popular Marathi song ‘Hi Chal Turu Turu’ (sung originally by Jaywant Kulkarni).
“I’m really excited to be the face of a brand like Plum that believes in spreading so much goodness around the world,” said Mithila on her being roped in as the brand ambassador.
“I deeply resonate with the philosophy of the brand and their unique approach towards creating products which are truly good for your skin. In Plum, I have found my partner, which provides an authentic, dependable, efficacious, and delightful experience in skincare. I am truly glad to be associated with them,” she added.
