New Delhi (NVI): Union Minister for Tribal Affairs Arjun Munda today launched a Tribes India e-marketplace, TRIFED’s new venture, in line with the vision of the Prime Minister Narendra Modi of making India ‘Aatmanirbhar’, the Ministry of Tribal Affairs said.
Speaking at the virtual launch, Arjun Munda said, the Tribes India e-marketplace, India’s largest handicraft and organic products marketplace, is yet another pathbreaking initiative to transform tribal lives and livelihoods.
“I am happy that despite the pandemic, the team of Tribal Cooperative Marketing Development Federation of India (TRIFED) warriors have made sure that the main objective of socio-economic development of tribal people by way of marketing has been adapted to the new normal,” he added.
Munda also said this pathbreaking initiative, showcasing the produce and handicrafts of tribal enterprises from across the country and help them market their produce or products directly, is a major leap towards the digitisation of tribal commerce.
Moreover, the virtual launch took place in the presence of Renuka Singh, Minister of State, Ministry of Tribal Affairs, Rudra Kumar, Minister, Rural Industry, Chhattisgarh and Deepak Khandekar, Secretary, Ministry of Tribal Affairs and senior officials from the Ministry and TRIFED were also present.
On this occasion, Munda also flagged off several other TRIFED initiatives that are aimed to support the tribal brethren. “These include the inauguration of Tribes India’s 123rd and 124th outlets in Rishikesh and Kolkata; inclusion of new tribal product ranges from the states of Jharkhand and Chhattisgarh; partnership of TRIFED/ Tribes India with Amazon in their Seller Flex program,” Ministry of Tribal Affairs said in a statement.
He also launched Pakur Honey by Trifed and Tribes India. It is 100 per cent natural honey which is multi floral, forest fresh, gathered by Santhal Tribals from Pakur, Jharkhand, which is produced by vulnerable Pahadiya Tribes. They have produced around 3 Tonnes of Pakur Honey for TRIFED, it added.
Munda further said that Tribes India e-Marketplace is an ambitious initiative through which TRIFED aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country and brings to you the best of tribal produce.
“The suppliers comprise of individual tribal artisans, tribal SHGs, Organisations/ Agencies/ NGOs working with tribals. The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets and e-Commerce partners as well as their own account in e-Marketplace,” he added.
Munda stated that new TRIFED initiatives is to showcase tribal products and handicrafts, which will connect tribal forest dwellers and artisans with national and international markets.
“Such launches will further enable the economic welfare of these communities and bring them closer towards mainstream development. We have to do our duty to make our country Aatmanirbhar,” he said.
However, the showcasing tribal products (produce and handicrafts) from all over India one place, the E-marketplace (market.tribesindia.com) is a state-of-the-art e-commerce platform which can be accessed on the web and also mobile (Android and iOS) for both customers and the tribal vendors registered.
-RJV
