Bazaarvoice eyes India’s technology talent for global presence

at 11:59 am
Bazaarvoice expands global presence by expanding Software Engineering operations to India

New Delhi: Proliferating the digital and innovation trade globally, Bazaarvoice has announced the expansion of its global Software Engineering operations to India. It is establishing a new presence in Bengaluru that will focus on increasing its innovation capacity beyond the corporate headquarters in Austin, Texa.

Highlighting the importance of strategic product innovation, the new move into India will mark the next chapter of growth and evolution for Bazaarvoice’s business.

By the end of 2020, the company is planning to engage approximately 30% of the company’s engineers based out of Bengaluru.

To lead the expansion into India, the company has appointed Srini Basava, who is serving as Vice President of Research & Development and India site leader for PTC with almost 20 years’ experience in software development to the position of Vice President, Software Engineering and India country head.

Srini Basava said, “Our mission is to enable the very best from our professionals. Bazaarvoice engineering teams build software that enables a billion consumers to make smart buying decisions. We want our engineering teams to be innovative and agile, which means we are focused on building a diverse team, supporting them effectively and making it easier for them to do their jobs.”


Fritz Hesse, Chief Technology Officer said, “We want to increase our global brand presence by launching in a strong market that has become known as the Silicon Valley of India. Bengaluru has exceptional talent and a robust ecosystem that is a great match for our complex technology needs and creative & collaborative global culture.  We believe this choice will enable us to scale and grow at a high rate.”

Over the last two years, Bazaarvoice boosted the scale of its engineering department by launching its first international R&D lab in Belfast. It also saw double-digit growth in its revenue and customer base in EMEA and APAC.


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