Srinagar (NVI): Jammu and Kashmir is making efforts to promote adventure sports and tourism in a big way so that the Union Territory becomes one of the most sought after destinations globally.
This was stated by the Lt. Governor’s Advisor K.K. Sharma at a function organized by the Indian Institute of Skiing and Mountaineering at Gulmarg today.
The Advisor said the Union Territory is replete with all the necessary topographical and geographical features, which are necessary for promoting adventure sports, tourism and the requisite mechanism has been put in place for roping in major international players.
He said the same would ensure that Jammu and Kashmir emerges as one of the most sought after destinations in this category, which would in turn give the tourist industry a much needed boost and fillip.
While enumerating the measures being taken for promotion of the overall tourism in the Union Territory, Sharma said several promotional activities and fairs have been done recently in different parts of the country for ensuring that the tourist flow to this part of India increases.
“This would in turn contribute to the economy besides generating employment opportunity to the locals and skilled youth,” he added.
