Mumbai: Iconix Lifestyle India Private Limited, a joint venture between Reliance Brands Limited and Iconix Brand Group Inc, has acquired the IP rights in India of iconic British brand Lee Cooper.
The acquisition will allow Iconix Lifestyle India to expand Lee Cooper presence in India by enabling the brand’s distribution across all retail channels while strengthening marketing and brand management, said a press statement.
With its heritage in denim, the 1908-born Lee Cooper has become a multi-category, dual gender brand with presence across 126 countries, 7000 points of sale, and over 2 Million social followers.
“Lee Cooper’s brand history and unparalleled relevance in the Indian market makes it the most prestigious acquisition for the JV. It’s the go-to denim brand that liberalized India grew up with and its affinity among consumers gives us a strong foundation to rebuild the brand in the country,” said Darshan Mehta, Managing Director of Reliance Brands Limited and Director on the Board of Iconix Lifestyle India Private Limited.
Bob Galvin, Chief Executive Officer and President of Iconix Brand Group Inc and Director on the Board of Iconix Lifestyle India Private Limited, said: “Gaining Lee Cooper’s IP rights aligns with our long-term strategic approach to growing our brand presence in India. We have a very strong commitment to the ongoing success, and this development provides the opportunity to operate directly in a quickly expanding market and to bring this iconic high-quality brand to a new audience.”
Iconix Lifestyle India Private Limited owns 24 fashion and home brands from the Iconix portfolio for the Indian territory, across fashion, lifestyle, and home. These include brands like Candie’s, Bongo, Badgley Mischka, Rampage, Mudd, Danskin, Ecko Unltd., Ocean Pacific, London Fog, Starter, Ed Hardy, Joe Boxer, Umbro, Rocawear, Artful Dodger, Marc Ecko, Mossimo, Zoo York, Charisma, Cannon, Royal Velvet, Waverly, Fieldcrest, and Lee Cooper.
Lee Cooper has become known as a global style innovator with a loyal fanbase worldwide. An essential sartorial ingredient of all the 20th Century’s most progressive youth movements, Lee Cooper’s vast contribution to UK popular culture is undeniable.