New Delhi: The Kay Beauty celebrity brand, launched by actress Katrina Kaif in partnership with Nykaa two years back, is set for an expansion.
The company announced that it will spread its footprint to 100 plus General Trade beauty stores and leading Modern Trade across the country.
The national rollout of the General & Modern Trade stores will ensure a robust market presence for the brand across the North, South, and West regions with a view for wider outreach, it said.
Ramping up its retail presence for deeper market penetration across India, Kay Beauty products are now available in general trade stores, and modern trade formats such as Lifestyle.
The first phase of the retail expansion has witnessed Kay Beauty’s entry into beauty stores across Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Jaipur, Chandigarh, Amritsar, Ludhiana, and soon after in Lucknow & Pune.
The iconic brand, which recently celebrated its second anniversary has built a strong community and following among consumers, since its inception.
In its two-year journey, the brand has initiated impactful conversations on its social media channel, championing inclusivity and diversity while steadily growing its online community that today stands at 600K+ followers.
Katrina said: “Kay Beauty’s expansion in distribution will further deepen engagement as more and more consumers see, touch, and experience the brand and I’m excited to see its journey across beauty doors in India.”
Commenting on the retail expansion, Reena Chhabra, CEO Nykaa Brands, said, “Kay Beauty’s portfolio of premium makeup across face, eyes, lips, and nails categories, will now see a stronger omnichannel presence with the brand’s entry into General and Modern Trade multi-brand beauty stores across India.
“Physical interaction with makeup is very important for most customers even today, and Kay Beauty’s next phase of growth will address this need while helping raise brand awareness.”