Bengaluru: CR7, the fragrance range of Football icon Cristiano Ronaldo, will now be available in India through Myntra online shopping platform.
Announcing this here today, Myntra said CR7 will offer Cristiano’s fans and sports enthusiasts a range of over 16 SKUs.
The brand is now present in over 40 countries.
Launched in 2017, CR7 is a brand built to convey Cristiano’s values and lifestyle to his fans, the CR7 fragrance range offers his fans and sports enthusiasts an olfactive experience of his world, it said in a statement.
The fragrances are created to illustrate his passion, winning mindset and inspiration that drives the man himself.
CR7 caters to people in the age group of 14-40, with a keen interest in sports or Cristiano himself.
CR7 will go live on Myntra with perfumes, body mists, deodorants, and gift sets.
With beauty, and fragrance being some of the most popular categories on Myntra, the partnership with the platform will allow CR7 access to the country’s fashion-forward customers who are always on the lookout for the best of global fashion and lifestyle.
Cristiano is among the most followed persons on Instagram and is also one of the most loved footballers in India and across the globe, making the brand’s products extremely attractive and collectible.
Link to Cristiano’s video – https://www.youtube.com/watch?v=zNgwM-tRZGQ
Commenting on the launch, Sharon Pais, Chief Business Officer, Myntra said, “Cristiano enjoys a huge fan following in the country, and the launch of CR7 is set to create a furore amongst his fans, and beauty and fragrance enthusiasts.
“Onboarding a brand promoted by the legend himself with Myntra’s reach and wide base of fashion-forward customers makes a powerful equation slated for success.”
Speaking on the partnership, Mayank Bahety, Director, Beauty Concepts Pvt Ltd, said, “The brand has something in store for all its fans, and sports enthusiasts, as there are fragrances for every mood and occasion.
“With CR7, Ronaldo brings his personal experiences to the table with power-packed scents!
“The range is available online for the first time in India on Myntra for all fans to grab fabulous scents. Together with our partner Myntra, we will aim to boost the brand’s online presence and reach while tapping into the huge existing consumer base of Myntra.”