Jammu (NVI): The Jammu and Kashmir government is planning a major campaign within the country and abroad to project the newly-created Union Territory as a top tourist destination.
The campaign will involve conduct of road shows and affiliated activities in a number of cities across the country and some key places in certain foreign countries.
The circuits where the road shows are being planned in the coming months include Ahmedabad-Surat-Baroda, Lucknow-Varanasi-Patna-Ranchi, Bangalore-Mysore, Chennai-Kochi, Mumbai-Pune-Nasik, Nagpur-Indore-Bhopal, Kolkata-Bhubeneshwar-Puri at the domestic level.
At international level, the road shows will be conducted on Thailand-Bangladesh-Indonesia circuit, Dubai-Sharjah-Abu Dabi circuit and Jeddah-Riyadh circuit.
The road shows will also include business-to-business interactions, business-to-consumer interfaces, press conferences and invitions to leading travel and trade fraternity of the visiting cities.
The government of the Union Territory, headed by Lt Governor G C Murmu, is also planning to hold the first Investors’ Summit with an aim of boosting the prospects of employment generation and development.
The summit was first proposed to be held on October 12 but was postponed amid continued restrictions in the UT. It is now expected to be held in the coming months.
Jammu and Kashmir continues to be under restrictions since its special status, granted under Article 370, was abolished in August and the state was converted into a UT.
Murmu recently said the investor summit would be held soon so that investments pour into the Union Territory for its development and creation of employment opportunities for the youth.
He said about 30,000 to 40,000 employment opportunities would be created for the youth of Jammu and Kashmir.
“We want investments to pour in here so that people get jobs and there is overall development. That is why we are preparing for an investor summit which will take place soon,” the LG said while addressing an event in Ganderbal in Kashmir weeks back.
