In a bid to give a boost to heritage tourism, Madhya Pradesh Tourism Board, in association with INDIA CITY WALKS Delhi, is going to organise “City Walks” in 11 major destinations beginning 12th October 2019. The chosen cities are Bhopal, Indore, Ujjain, Gwalior, Panna, Vidisha, Khajuraho, Chanderi, Jabalpur, Burhanpur and Orcha where these City Walks will be held simultaneously at each destination on all weekends till 10th November 2019.
This will be the second edition of City Walks in the state and it is envisaged to celebrate rich cultural heritage of Madhya Pradesh through theme based curated walks for tourists and local residents.
The event aims at counting approximately 100 walks for more than 2000 participants. The main focus of the event is to create awareness in the state around cultural, heritage, culinary, art, architecture, spiritual and eco-tourism destinations of Madhya Pradesh. The people of every age group, weather domestic or international tourists, are invited for these walks.
City walks will be based on various themes like heritage walk foot walk, textile walk, photography walk and spiritual walk. It will be led by a local walk leader, who will be selected as a Walk Leader by India City Walks for delivering highest quality of experience to participants.
Officials of Madhya Pradesh Tourism Board said: “The initiative of organising the City Walks Festival in Madhya Pradesh is our commitment to promote tourism activities in the state, our inheritance is our history and is also a testimony of our culture and traditions. Join us in this great initiative and help us contribute towards the invaluable legacy of Madhya Pradesh by creating awareness and vivid experiences around them for local and global travellers”.
A calendar will be created for the festival and appropriate marketing would be done. The sign-up to conduct walks and participation will be done through online medium. The several contests such as best photography, best blog and best walk leaders will be held during the festival.
The “Walk Icons” will also be identified in the process and they will be the Brand Ambassadors for a destination, heritage, culture etc. Walk Icons will act as flag bearers of the City Walks Festival organized by India City Walks and enabled by City Explorers and India with Locals for MPTB.