New Delhi (NVI): Azerbaijan saw exceptional increase in tourism in the year 2019 and the number of Indian visitors too climbed by 66.8 per cent.
Azerbaijan is situated at the crossroads of Eastern Europe and Western Asia having nine of the world’s 11 climate zones.
With a clear ambition to double current in-bound tourism by 2023, the increase in visitors is due to an intensive global marketing campaign as well as an increased appetite among Indian travellers to seek out lesser-known destinations.
This achievement comes just over a year after Azerbaijan Tourism Board (ATB) unveiled the “Take Another Look” campaign in India in 2018, according to its CEO.
“We have had an extremely successful year since we launched “Take Another Look” in India. Our global marketing and communications campaign, paired with extensive in-market engagement and investment in tourism infrastructure has driven visitor numbers from India and beyond – reaffirming that Azerbaijan has truly arrived as a preferred destination in this region,” said Florian Sengstschmid, CEO of Azerbaijan Tourism Board.