Srinagar (NVI): The Ministry of Tourism is organising a mega tourism promotion event in Kashmir’s capital Srinagar, which will be held from April 11 to 13.
The event named ‘Tapping the Potential of Kashmir: Another Day in Paradise’ has been organised by the Government of India in association with the Tourism Department of Jammu and Kashmir, the Ministry of Tourism, the Federation of Indian Chamber of Commerce and Industries (FICCI), and the Indian Golf Tourism Association (IGTA).
The objective of the event is to showcase the myriad tourism products of the Union Territory and promote tourism as the destination for leisure, adventure, eco, wedding, films and MICE Tourism.
J&K’s Lieutenant Governor Manoj Sinha and Prahlad Singh Patel, the Union Minister of State for Tourism and Culture, will address the delegates at the inauguration of the event. Arvind Singh, Secretary, Ministry of Tourism, and other senior officials of the ministry will also be present on this occasion.
Several interesting programmes, discussion sessions, technical tours, exhibitions, and interactions will be held at the event, including a technical visit to the famous tulip gardens for the delegates.
A B2B session will also be organised, in which leading tour operators from other parts of India will participate and interact with their counterparts in Jammu and Kashmir.
Furthermore, at the plenary sessions that will be held on April 12, there will be four-panel discussions on the following subjects – “Taking Kashmir to the next level as a preferred tourist destination”, “Making Kashmir more eventful”, “Showcasing the diverse tourism products of Kashmir”, and “Wazwan, zaffran, and shikara… the story continues”.
In addition to this, a laser show will be organised at the famous Dal Lake, which will be followed by a cultural programme. Additionally, a golf tournament is also on the cards which will be held at the picturesque Royal Springs Golf Course for invitees including diplomats from Kenya, Vietnam and Georgia and other leading golfers in the country.