New Delhi (NVI): The Jammu and Kashmir Tourism Department has evoked a positive response for its market at the Travel Trade Fair in Kolkata, which could result in a good tourist turnout in the upcoming tourist season.
Travel Trade Fair (TTF), considered to be Asia’s biggest travel show platform, is organised by the Fairest Media and witnesses participation of around 140 travel trade bodies including 14 state tourism departments/boards from across the country.
J&K Tourism was provided a space at the Fair for promoting the travel trade of the Union Territory and deputed its team of officials, who are working in coordination with the local office of J&K tourism, Kolkata, for promoting the tourist destination.
On inaugural day, the GM of Jammu and Kashmir Tourism Development Corporation (JKTDC), Sukriti Sambhyal, presented a myriad of vast tourism products and services which the UT offers on its tourism platter.
While speaking about the unique natural heritage, culture cuisine craft and vastness of Kashmir, Sambhyal promoted Jammu as an independent destination for being an important pilgrim tourism attraction specifically for Mata Vaishno Devi, Lake tourism, Patnitop, Chenab valley, scrumptious cuisine, basoli paintings and festivities of temple city, Jammu, which she described as a common thread with the city of Joy, Kolkata.
Meanwhile, Marketing Manager, SKICC, while interacting with the travel media and other visitors mentioned about the commonalities between Kashmir and Kolkata, as people of both the places being warm, social and hospitable.
He reiterated the historical cultural and commercial bonds between their people which attracts thousands of Kashmiris to West Bengal during winter months, while most of them also getting settled in Kolkata.
The entire J&K tourism team stressed upon the festival calendar of the UT – which will see vibrant activities this year starting with Tulip festival in the end of March, grand Houseboat festival, Badamwari festival, grand Jammu Mahotsav etc.
In addition to this, the MICE and golf infrastructure of the union territory was also highlighted at the trade fair to attract the corporates and golf lovers of the region for utilising the international standard facilities in Jammu and Kashmir.
While expressing satisfaction over the response from the Kolkata TTF, the team expressed hope of a good turnout for the forthcoming summer season from this market.
TTF Kolkata was inaugurated by principal secretary of Tourism, West Bengal, Nandini Chakraborty while secretary of Tourism, Rajasthan, was invited as a special guest.