500 rural craftswomen showcase skills and products at Saras Aajeevika Mela

at 9:02 am
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MoRD organise 'Saras Aajeevika Mela' at India Gate in New Delhi

New Delhi: Nearly 500 rural craftswomen from 29 States and UTs are show-casing varied range of products as part of Saras Aajeevika Mela, being organised by Ministry of Rural Development (MoRD) at India Gate here. The Mela that opened on October 10 will continue till October 23.

Although the event has begun officially, it will be formally inaugurated by Union Minister for Rural Development Narendra Singh Tomar on October 12. 

The Aajeevika Mela brings rural women Self Help Groups (SHGs) formed with support of Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) on a common platform to show-case their skills, sell their products and help them build linkages with bulk buyers. 

In this Mela, over 200 stalls have been set-up at the venue which offer products like handicrafts, handlooms, natural food products and a food court with regional cuisines. 

Each stall, each product and each of the rural SHG women has a story to share, a story of victory over heavy odds. Workshops for the rural SHG women will also be conducted during the Mela, which will help them to enhance their knowledge and sharpen their skills in book-keeping and GST, product design, packaging, marketing/e-marketing and communication skills.


Through participation in SARAS Aajeevika Mela, these rural SHG women get national level exposure to understand the demand and taste of urban customers. 

The Mela is organised by the marketing arm of the Ministry, Council for Advancement of People’s Action and Rural Technology (CAPART). 

The SARAS Aajeevika Mela at India Gate Lawn features curated collection of handlooms, handicrafts, natural food products and food court with traditional cuisines, for the esteemed residents of Delhi NCR.

Showstopper at the Mela would be the mouth-watering authentic delicacies from nearly 20 States, with a first of its kind food fest show-casing the diversity of India’s ethnic cuisine, at the India Food Court, prepared and served by SHG members.



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