New Delhi: Kalki Koechlin, a versatile French actress who works in Bollywood films, has been roped in by personal care brand Pilgrim as the Ambassador for its French Vinothérapie range.
This range brings forth native beauty traditions from France to consumers in the home country.
Kalki carries a lineage from France and has partnered with the brand expressing her strong connection with the beauty secrets of the country, according to a statement issued by the company here.
The vegan brand bringing native beauty traditions from around the world has red vine extracts from Bordeaux, France, for this range.
Pilgrim launched the Vinothérapie range back in 2021.
The range includes powerful actives like Retinol, Vitamin C and Hyaluronic Acid alongside the key ingredient, red vine extracts and offers effective anti-aging and skin nourishing properties.
”My beauty statement will always be to keep things natural and fuss-free. The partnership with Pilgrim takes me back to my French roots, where I witnessed the first-hand benefits of French beauty secrets,” says Kalki, while talking about her association with the brand.
“Pilgrim’s product offering and brand ethos perfectly align with my personal ideology of embracing beauty in its form with natural ingredients.
“With the Vinothérapie range by Pilgrim, I look forward to introducing more and more people to the magical beauty secrets of France and driving awareness around the importance of using products natural ingredients,” she says.
Gagandeep Makker, Co-founder of Pilgrim says, ”We are ecstatic to join hands with Kalki Koechlin for our Vinothérapie range that brings beauty secrets especially sourced from Bordeaux, France.”
He adds, “At Pilgrim, we aim to bring the most authentic and unique ingredients from around the world to our consumers in the Indian market.
“With this particular range, we want to make our consumers experience the beauty secrets of French skincare right at their doorsteps. We are super excited to have Kalki on board as her belief in achieving holistic beauty truly aligns with our ethos and brand values.”
