Cannes/New Delhi (NVI): To boost services exports, the Government is fast moving to uphold Intellectual Property Rights (IPR) as the centrepiece of the industry’s future growth and is committed to safeguard against infringement of originality and creativity of Indian makers, said Commerce Secretary Anup Wadhawan on October 16.
Releasing the IP Guide at 36th MIPCOM at Cannes, the world’s largest content market, Wadhawan said, “IP is the most important asset for its creators in the media and entertainment sector.”
The Services Exports Promotion Council (SEPC) along with Ministry of Commerce & Industry has brought out the India Intellectual Property (IP) Guide at Cannes in MIPCOM 2019 for the Media and Entertainment (M&E) industry, ongoing from October 14-17. The guide features a catalogue of over 60 Indian IPs, popular in over 160 countries. It comprehensively breaks the narrative of only low-end work being done in India.
For the second consecutive year, SEPC’s India Pavilion at MIPCOM, Cannes, has enthused and attracted industry. Over 60 Indian delegates are part of the India Pavilion delegation. Over 115 Indian companies comprising over 250 delegates are at MIPCOM.
Sangeeta Godbole, Director General, SEPC informed that some of the top renowned Indian Media and Entertainment companies are present at MIPCOM. Further Godbole added that 15 media and companies are participating for the first-time through the SEPC delegation at the India Pavilion
The Indian exhibitors and visiting companies have participated to buy, sell, serve and partner with companies present at MIPCOM from over 111 countries across the world. India Pavilion is the one-stop place to meet content creators, audio visual service providers in animation, VFX, AR/VR, gaming, new media services, film production services and much more.
One of the key objectives at SEPC is to facilitate service exporters of India and handhold medium and small enterprises to expand their global footprint and to present IPs from India to the buyers and distributors from across the globe. The IP Guide is to illustrate strengths of the Indian content creators.
In the coming months, SEPC plans to launch an online IP helpline, so that people can get feedback on IP related queries. SEPC will also be setting up a committee to help small and medium entertainment companies to navigate critical aspects of IP creation. The aim is to assist companies and content creators to maximise the value that IPs can provide.
–BP
