New Delhi: JioMart, the E-retail unit of Reliance, will now be available on WhatsApp in India, enabling the users to make purchases on the social networking platform.
The launch of the first-ever end-to-end shopping service on WhatsApp was announced today by Meta and Jio.
“A global first, JioMart on WhatsApp will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalog, add items to cart, and make the payment to complete the purchase – all without leaving the WhatsApp chat,” said a press release issued regarding the launch.
The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth in the country, it said.
The JioMart on WhatsApp experience will revolutionize the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.
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Meta Founder and CEO Mark Zuckerberg, said in a Facebook post, “Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”
He said it will be “our first-ever end-to-end shopping experience on WhatsApp.”
Reliance Industries Chairman and Managing Director Mukesh Ambani said, “The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.”
He said when Jio platforms and Meta announced partnership in 2020, “Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian.”
He added, “One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp.”
